NIKE SOCCEr + Dance

voices of sport’22 campaign

The future of sport is in the hands of our youth. They have the power to define a new perception that is barrier-breaking and radically inclusive. The intent of this campaign is to tell the stories of these change-makers to celebrate the inspiration and growth they influence within their communities and empower others to do the same.

FOOTBALL FOR HER
WITH SHAWNA GORDON

“ Sport brings people and community together.”

“Providing representation that they don’t see and don’t have visbility as female athletes. Encouraging them they can do whatever through sport.”

INTRO TO VOGUE
WITH HONEY BALENCIAGA

“I’m helping to build a community in Los angeles. Create A space to express themselves and have fun.”

“INSPIRE THIS GENERATION OF LA YOUTH TO USE THEIR SPORT, THEIR VOICE, TO SHOW UP, TO ROOT ON AND COME TOGETHER FOR THE CITY.”

“Voguing is self expression.”

LA RAMS
CHEERLEADERS

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