The primary objective was to explore and develop a new language for Nike to discuss movement that would foster a stronger bond with the Gen Z audience. Given the fact that Gen Z audiences have a strong affinity towards their astrological signs, the idea emerged to establish an authentic link between the stars and sports. To realize this objective, a monthly content series was created based on the astrological calendar, featuring a prominent influencer in sports and wellness each quarter whose personalities influenced each episode. Insights were also sourced from an astrologist to ensure messaging was authentic and relevant to our audience.