NIKE UNDERWEAR
MOMENTS IN BETWEEN ‘23 campaign
The focus of our campaign is to draw attention to mindfulness. Using breath as our visual and audio cues to signal the mindful moments we create to fuel us up for our day, or to wind down from our day. These moments signify a sense of intentionality that influences how we navigate our daily lives. Nike Underwear is positioned as a supportive companion that celebrates and empowers us to move through each day with ease and confidence.
“THE MOMENTS IN BETWEEN that bring balance and calm, ARE MOMENTS THAT HELP ME FEEL CONFIDENT AND AT EASE.”
- MILES CHAMLEY - WATSON
“to take a moment to breathe,
allows myself to take everything in.”
- MILES CHAMLEY - WATSON
Miles Chamley - Watson, Olympian Fencer
“after a practice or a game, i like to slow down and just relax. THE MOMENTS IN BETWEEN, REALLY HELP ME REFLECT.”
- rudy goubert
Rudy Goubert, NBA Basketball player