THERABODY
JULIANNE HOUGH
AMBASSADOR FILM
To drive the creative direction and production for Julianne Hough’s ambassador video assets for Therabody. Through Julianne’s lens, our docu-style execution captures a narrative rooted in the theme of ‘Release’ and is leveraged as a tool to announce the ambassador partnership.
Julianne reinvented herself and her purpose through recognizing the power in being pulled by her passions vs. pushed by expectations.
Through surrendering to her body Julianne discovered herself and the freedom to live the way she was meant to live - as the fully expressed version of herself.